Soleil is an independent, ethical jewelry brand, designed by Soleil Hulscher. Originating in Nepal, the 100% handmade line is committed to social and environmental responsibility, striving to keep old techniques and traditions alive by using artisanal soldering and sustainably sourced gemstones.
The serif-font and muted colour palette positions the visual identity as a sophisticated experience, to be applied across the brand's digital and printed assets. The sun icon was designed to be used with and without the text for varying implementations as a standalone brand asset. The editorial campaign was shot by NY-based photographer, Jonathan Hokklo.