Threadsmiths
Threadsmiths is an Australian based apparel company pioneering a new era of hydrophobic essential apparel. The innovative technology manipulates fabric at a nano level to change it's liquid absorbing properties, inspired by the natural self-cleaning of the lotus leaf. I designed the brand's visual identity to communicate the functionality and newness of hydrophobic technology, while embodying the ethos of minimalistic design.
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![](https://format.creatorcdn.com/5aa6060a-2eea-46c8-9f94-4b5287ff428c/0/0/0/0,0,1024,680,1024,1200/0-0-0/45a86e9d-3e0e-400a-8ad6-075bedabbddc/1/1/DSC_2217_1024x1024.jpg?fjkss=exp=2037496882~hmac=d3ecc79d8a3d2e1a4680a34df0aca709411c3b269a46967cb8e271cc791ae524)
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![](https://format.creatorcdn.com/5aa6060a-2eea-46c8-9f94-4b5287ff428c/0/0/0/0,0,1200,733,1200,1200/0-0-0/c110b297-7b5d-454b-96b4-3f0f49b86687/1/1/ipad_newsletter.jpg?fjkss=exp=2037496882~hmac=8788019e5a625b34e573ce0e5e296592d0e5d17ff4e982b3aef004f20fd55fd7)